So You STILL Wanna Be a Writer!
PART 3: ELECTRONIC PUBLISHING
you decide to electronically self-publish, you can get your book to readers with
minimal overheads and it can be a good starting point to test the market. These
days some writers manage to make a living by being savvy self-published authors,
or leverage their success to gain a contract with a traditional publisher.
Are just as important for digital publishing as they are with paperback
self-publishing. Refer to my previous articles in the series Part
for tips on these.
When publishing electronically you will need to get your book formatted for the
printing service you are using. Services such as Smashwords or Amazon Kindle
have style guides that you can follow, however you can also pay for this to be
done professionally and tested on all digital platforms.
There are many digital platforms that you can sell your book through: Smashwords,
Amazon Kindle, Kobo, Google Australia, Booki.sh. You should list your book with
all of these to ensure your readers can download your book in whatever format is
convenient for them
When it comes to promoting yourself online you can do so much with little to no
money and by using your initiative. Here is an overview of things you can do:
Establish an online presence by creating a website/blog. If you have limited
funds and experience with website design start a blog through Wordpress or
Blogspot and map your domain name.
Utilise social media such as Facebook, Twitter, Tumblr, Pinterest, Linkedin,
Google+ to promote your book. In order to simplify your various online
identities you can sync your social media so that, for example, your tweet also
appears in Facebook. You can also use HootSuite or Tweetdeck to allow multiple
programs to be managed and accessed from one log in.
To get the most exposure from your social media make sure your profile for each
one promotes your book, has a suitable photo of yourself, and links back to your
In terms of online etiquette—be interesting when creating an online
platform. Don’t ask people to buy your book. Instead write interesting content
and ensure that you clearly advertise how readers can buy your book on your
Promote your book online by establishing relationships with other bloggers and
request that they review your book and post the reviews on other platforms like
Goodreads and Amazon so you get maximum exposure.
Try to create an online blog tour with other bloggers where you do a guest post
or interview to gain further readers. Make sure you reciprocate.
You can use existing websites to create giveaways such as Goodreads (for
paperback) or LibraryThing for digital and paperback. You can also host
giveaways of your book via your website.
You can be innovative and create a book trailer which is a short video that
summarises the story with images, words, and sometimes music. You can do this by
using your networks to find talented people to help you, or use low tech
software like PowerPoint to create a presentation that has the features of a
book trailer. Upload it on YouTube and use your social media to promote it.
Join forums that deal with your particular genre and use this as an opportunity
Always keep in mind that networking is not just about wading in for your gain.
It is about building genuine relationships in person or online with like-minded
people. It is this community attitude that will ensure your success.
You will usually be allocated a free ISBN from the digital self publishing
platform you use. Each format will have a different ISBN.
you want to know more about digital publishing in Australia a good starting
point is a guide created by Copyright Agency you can find here
at Digital Publishing Australia.
I hope you have found this series a helpful starting point about self-publishing
in Australia. I encourage you to do a lot of research before you embark on your
publishing journey and wish you the best of luck.